Design Stories:
A Journey into Innovation

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From Frustration to Viral Adoption: The UX Story of Calendly

Calendly’s obsession with simple, user-first design turned a common scheduling frustration into a viral, product-led growth engine scaling to over 10M users and $100M+ ARR without a traditional sales team.

From Frustration to Viral Adoption: The UX Story of Calendly

Calendly’s obsession with simple, user-first design turned a common scheduling frustration into a viral, product-led growth engine scaling to over 10M users and $100M+ ARR without a traditional sales team.

From Frustration to Viral Adoption: The UX Story of Calendly

Calendly’s obsession with simple, user-first design turned a common scheduling frustration into a viral, product-led growth engine scaling to over 10M users and $100M+ ARR without a traditional sales team.

How Deel’s UX-First Approach Secured Early Product-Market Fit

Deel achieved rapid product-market fit in a complex, compliance-heavy industry by leading with intuitive, user-first design turning a seamless UX into its key growth engine and laying the foundation for its $12B+ success.

How Deel’s UX-First Approach Secured Early Product-Market Fit

Deel achieved rapid product-market fit in a complex, compliance-heavy industry by leading with intuitive, user-first design turning a seamless UX into its key growth engine and laying the foundation for its $12B+ success.

How Deel’s UX-First Approach Secured Early Product-Market Fit

Deel achieved rapid product-market fit in a complex, compliance-heavy industry by leading with intuitive, user-first design turning a seamless UX into its key growth engine and laying the foundation for its $12B+ success.

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Design as a Growth Engine: How Airtable’s UX Drove Product-Led Sales

Airtable’s success shows that intuitive, user-first design can be a powerful growth engine—turning the product itself into the primary driver of adoption, advocacy, and sales.

Blog Image 01

Design as a Growth Engine: How Airtable’s UX Drove Product-Led Sales

Airtable’s success shows that intuitive, user-first design can be a powerful growth engine—turning the product itself into the primary driver of adoption, advocacy, and sales.

Blog Image 01

Design as a Growth Engine: How Airtable’s UX Drove Product-Led Sales

Airtable’s success shows that intuitive, user-first design can be a powerful growth engine—turning the product itself into the primary driver of adoption, advocacy, and sales.

Blog Image 01

Design Is Your First Sales Pitch: Why the Divide Must Disappear

Design and sales shouldn’t operate in silos great SaaS and AI companies treat them as a unified force.

Blog Image 01

Design Is Your First Sales Pitch: Why the Divide Must Disappear

Design and sales shouldn’t operate in silos great SaaS and AI companies treat them as a unified force.

Blog Image 01

Design Is Your First Sales Pitch: Why the Divide Must Disappear

Design and sales shouldn’t operate in silos great SaaS and AI companies treat them as a unified force.