Demand IQ
Demand IQ is a lead generation platform designed for home improvement professionals
Apr 3, 2025
Product
Graphic Design
Product Overview
Demand IQ enables users to create personalized marketing experiences, such as online forms, lead funnels, scheduling tools, and instant quotes, to attract and qualify leads. The platform also offers a field CRM for canvassing and lead tracking, as well as a marketplace connecting top solar EPCs and dealers.
Project Overview
The company approached us because their team was struggling to use and present the quote builder MVP. They were looking for an evaluation and redesign of the product to make it easy to use not only for them but also for their customers, reducing support tickets and increasing customer retention.
UX Audit
To kick-start our collaboration, the company requested a UX audit, which we delivered within 5 days after assessing the product as it was, to suggest the next steps and product versioning so they could prioritize quick changes before a full redesign. The first deliverable was a PDF report of our findings and recommendations.
Redesigning the product experience
We were challenged to deliver a redesign to improve the experience and create a new quote form, customization, and theme in two weeks.
Given the client's deadline, we decided to focus on designing an end-to-end experience. Instead of putting our design efforts into solving the UX pain points of each block setting of the builder, we took the time to deeply understand the logic applied to the layout and setting and create a standard pattern for block settings.
Research
To create the Builder user experience and interface, we focused on standard interactions and best practices from similar products we had tested, such as Typeform, Jotform, Google Forms, and Heyform.
Fresh look
We aimed to provide a fresh look for the Builder interface, using the current framework used by the development team and suggesting a review of all block settings and content quality to help users focus on customizing and spend less time trying to understand and apply layout settings.
Design System
The Design system includes a library of reusable components, design tokens, and guidelines, empowering their team to scale with efficiency while maintaining a cohesive brand identity.
