Client
Double Nickel
Product
Branding
Graphic Design
Double Nickel is a company dedicated to solving one of the logistics industry's biggest challenges: the recruitment of qualified CDL drivers. The company’s AI-enabled platform automates and streamlines the recruitment process, from sourcing to compliance, significantly reducing both time-to-hire and cost-per-hire. Double Nickel also prioritizes bringing transparency to drivers, increasing engagement, and simplifying processes for both drivers and companies at every step of the hiring journey.
Client
Double Nickel
Product
Branding
Graphic Design
Double Nickel is a company dedicated to solving one of the logistics industry's biggest challenges: the recruitment of qualified CDL drivers. The company’s AI-enabled platform automates and streamlines the recruitment process, from sourcing to compliance, significantly reducing both time-to-hire and cost-per-hire. Double Nickel also prioritizes bringing transparency to drivers, increasing engagement, and simplifying processes for both drivers and companies at every step of the hiring journey.
Client
Double Nickel
Product
Branding
Graphic Design
Double Nickel is a company dedicated to solving one of the logistics industry's biggest challenges: the recruitment of qualified CDL drivers. The company’s AI-enabled platform automates and streamlines the recruitment process, from sourcing to compliance, significantly reducing both time-to-hire and cost-per-hire. Double Nickel also prioritizes bringing transparency to drivers, increasing engagement, and simplifying processes for both drivers and companies at every step of the hiring journey.
Goal
Understand the concept and the vision behind the project, keeping its goals in mind as we bring it to life through designing the screens and translating their idea into reality. Focus on highlighting the unique aspects of the user flow to create a meaningful impact.
Goal
Understand the concept and the vision behind the project, keeping its goals in mind as we bring it to life through designing the screens and translating their idea into reality. Focus on highlighting the unique aspects of the user flow to create a meaningful impact.
Goal
Understand the concept and the vision behind the project, keeping its goals in mind as we bring it to life through designing the screens and translating their idea into reality. Focus on highlighting the unique aspects of the user flow to create a meaningful impact.
Solution
We started by diving into all the content they shared, research, competitor insights, and any user information we could gather at that early stage. From there, we built everything from the ground up: the logo, branding, website, and even the product itself. Our focus was on creating a modern, effective, and intuitive design that tackled the pain points we noticed in other applications.
To make the experience even better, we introduced fresh concepts that weren’t present in some of the most popular apps in the space and began automating certain features with AI to make workflows smoother. Keeping the user at the center of everything, we worked with feedback gathered through HotJar and user tests run by the client. Analyzing that data, we adjusted the flows to deliver a seamless and efficient experience that truly met the user’s needs.
Solution
We started by diving into all the content they shared, research, competitor insights, and any user information we could gather at that early stage. From there, we built everything from the ground up: the logo, branding, website, and even the product itself. Our focus was on creating a modern, effective, and intuitive design that tackled the pain points we noticed in other applications.
To make the experience even better, we introduced fresh concepts that weren’t present in some of the most popular apps in the space and began automating certain features with AI to make workflows smoother. Keeping the user at the center of everything, we worked with feedback gathered through HotJar and user tests run by the client. Analyzing that data, we adjusted the flows to deliver a seamless and efficient experience that truly met the user’s needs.
Solution
We started by diving into all the content they shared, research, competitor insights, and any user information we could gather at that early stage. From there, we built everything from the ground up: the logo, branding, website, and even the product itself. Our focus was on creating a modern, effective, and intuitive design that tackled the pain points we noticed in other applications.
To make the experience even better, we introduced fresh concepts that weren’t present in some of the most popular apps in the space and began automating certain features with AI to make workflows smoother. Keeping the user at the center of everything, we worked with feedback gathered through HotJar and user tests run by the client. Analyzing that data, we adjusted the flows to deliver a seamless and efficient experience that truly met the user’s needs.
Project
Overview
Project
Overview
Wrapping it all up
Wrapping it all up
Working side by side with the client, analyzing key information and user reviews, and discussing new ideas and explorations, we helped Double Nickel create a product that enhances the hiring experience, making it more efficient and intuitive, always putting the user and their needs first.
Working side by side with the client, analyzing key information and user reviews, and discussing new ideas and explorations, we helped Double Nickel create a product that enhances the hiring experience, making it more efficient and intuitive, always putting the user and their needs first.
Button
Button
Some
components
Some
components
doubled their conversion rates within two weeks
after refining their product.
doubled their conversion rates within two weeks
after refining their product.
"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."
DN
CEO
@DoubleNickel
Ag
Ag
Typography
Ag
Inter
Medium
Semi Bold
Text xl
Text lg
Text md
Text sm
Inter Regular
Inter Regular
Inter Regular
Inter Regular
20/30
18/28
16/24
14/20
Color palette
Primary
Neutrals
Logo
Branding
Branding
We developed a compelling brand that tells the client’s story through impactful visuals and clear messaging.
By defining their identity and creating a unified design language, we helped them stand out and connect authentically with their audience.
We developed a compelling brand that tells the client’s story through impactful visuals and clear messaging. By defining their identity and creating a unified design language, we helped them stand out and connect authentically with their audience.
Design System
Design System
The Design system includes a library of reusable components, design tokens, and guidelines, empowering their team to scale with efficiency while maintaining a cohesive brand identity.
The Design system includes a library of reusable components, design tokens, and guidelines, empowering their team to scale with efficiency while maintaining a cohesive brand identity.
Website Design
From concept to deployment, we created a website that embodies the client’s brand while prioritizing usability and scalability.
Through a thoughtful blend of design, development, and optimization, we delivered a site that meets the needs of the industry.
Graphic Design
Graphic Design
A creative and impactful graphic design created to reflect the brand's identity and effectively communicate the message. The work was focused on delivering visually appealing designs that captivate and engage the target audience.
A creative and impactful graphic design created to reflect the brand's identity and effectively communicate the message. The work was focused on delivering visually appealing designs that captivate and engage the target audience.