Transforming complex B2B platforms into intuitive, conversion-driven experiences that drive product clarity and sales efficiency through design and AI.
Transforming complex B2B platforms into intuitive, conversion-driven experiences that drive product clarity and sales efficiency through design and AI.
Fuse Agent
Fuse Agent
New chat
New chat
Previous Chats
Previous Chats
Agent Builder for leads in India
Agent Builder for leads in India
Search for leads in the phar...
Search for leads in the phar...
Create a lead list for CEOs at Health companies in UK with greater than 100 employees
Create a lead list for CEOs at Health companies in UK with greater than 100 employees
I'll create a research agent to monitor LinkedIn posts related to CEOs of health companies in USA.
I'll create a research agent to monitor LinkedIn posts related to CEOs of health companies in USA.
Setting company filters
Setting company filters
Validating roles to confirm current CEO status
Validating roles to confirm current CEO status
Filtering results to avoid duplicates or irrelevant entries
Filtering results to avoid duplicates or irrelevant entries
Structuring output into a lead list
Structuring output into a lead list
Preparing re-run logic to update the list periodically or expand to other filters
Preparing re-run logic to update the list periodically or expand to other filters
Total estimated time: 3 minutes
Total estimated time: 3 minutes
Ask anything...
Ask anything...
Fuse AI
Fuse AI
What we did
What we did
01.
01.
Cross functional collaboration & roadmap creation
Cross functional collaboration & roadmap creation
02.
02.
Identity Rebrand
Identity Rebrand
03.
03.
Design, development and QA
Design, development and QA
04.
04.
Design system creation
Overview
Overview
FuseAI was born from a simple idea - to help sales teams work smarter, not harder. The vision was to create a connected ecosystem where AI and CRM integrations empower teams to generate leads, uncover insights, and make data-driven decisions with ease.
Bringing all that potential together in a single product required more than great technology. It demanded a seamless and intuitive experience that could keep up with the fast pace of modern sales.
We partnered with FuseAI to redesign the platform from the inside out, improving AI adoption, strengthening brand clarity, and creating a product experience that helps sales teams close deals faster through sharper data visualization and meaningful, actionable tools.
FuseAI was born from a simple idea - to help sales teams work smarter, not harder. The vision was to create a connected ecosystem where AI and CRM integrations empower teams to generate leads, uncover insights, and make data-driven decisions with ease.
Bringing all that potential together in a single product required more than great technology. It demanded a seamless and intuitive experience that could keep up with the fast pace of modern sales.
We partnered with FuseAI to redesign the platform from the inside out, improving AI adoption, strengthening brand clarity, and creating a product experience that helps sales teams close deals faster through sharper data visualization and meaningful, actionable tools.
01.
01.
Cross functional collaboration & roadmap creation
Cross functional collaboration & roadmap creation
Our partnership was not only about delivering wireframes, but about working with all teams in an agile and efficient way, following a process that addressed every need while keeping a smart timeframe.
To achieve this, we established clear guiding principles, created roadmaps with shared priorities, held regular check-ins, and aligned every decision with stakeholders. This approach allowed us to move quickly without losing clarity, avoid unnecessary rework, and keep the project on track.
May 29, 2025
May 29, 2025
May 29, 2025
May 29, 2025
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May 30, 2025
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Jun 29, 2025
Jun 29, 2025
Jun 29, 2025
Jun 29, 2025
May 30, 2025
May 30, 2025
02.
02.
Identity Rebrand
Identity Rebrand
A great product begins with a brand that speaks for itself. Users must feel that it understands their needs and delivers consistent value.
We revamped FuseAI’s identity to make its vision clear, a frictionless, growth-oriented product committed to bringing the best value to every client.
A great product begins with a brand that speaks for itself. Users must feel that it understands their needs and delivers consistent value.
We revamped FuseAI’s identity to make its vision clear, a frictionless, growth-oriented product committed to bringing the best value to every client.
Core
Core
We aimed for a logo that captures the essence of FuseAI, a symbol of connection, intelligence, and transformation. The mark draws inspiration from the verb “fuse,” evoking ignition, energy, and the seamless merging of ideas. The wordmark adds an AI-inspired sparkle, a subtle yet distinctive detail that reflects the product’s forward-thinking and dynamic nature.
We aimed for a logo that captures the essence of FuseAI, a symbol of connection, intelligence, and transformation. The mark draws inspiration from the verb “fuse,” evoking ignition, energy, and the seamless merging of ideas. The wordmark adds an AI-inspired sparkle, a subtle yet distinctive detail that reflects the product’s forward-thinking and dynamic nature.
Visual energy
Visual energy
The color palette was designed to be modern and distinctive, drawing inspiration from the elements of fire, a symbol of energy, warmth, and transformation. Each hue was carefully chosen to reflect FuseAI’s dynamic nature, balancing vibrancy and clarity to create a visual language that feels both intelligent and human.
This palette not only strengthens brand recognition but also enhances usability, ensuring every interaction feels cohesive and alive across the platform.
The color palette was designed to be modern and distinctive, drawing inspiration from the elements of fire, a symbol of energy, warmth, and transformation. Each hue was carefully chosen to reflect FuseAI’s dynamic nature, balancing vibrancy and clarity to create a visual language that feels both intelligent and human.
This palette not only strengthens brand recognition but also enhances usability, ensuring every interaction feels cohesive and alive across the platform.
On key
On key
To align with FuseAI’s mission of helping sales teams reach their goals, we developed a voice and tone that communicates trust, empathy, and clarity. Every message was crafted to sound confident yet approachable, turning data-driven insights into actionable and human communication.
For example, the headline “See all insights” evolved into “Track engagement metrics and discover which strategies drive the most impact”.
To align with FuseAI’s mission of helping sales teams reach their goals, we developed a voice and tone that communicates trust, empathy, and clarity. Every message was crafted to sound confident yet approachable, turning data-driven insights into actionable and human communication.
For example, the headline “See all insights” evolved into “Track engagement metrics and discover which strategies drive the most impact”.
03.
03.
Design, development and QA
Design, development and QA
User's pain points
User's pain points
Lack of affordance and visual cues: Basic actions, like drag-and-drop, weren’t visually indicated, which made interactions harder to discover. This led to user frustration and unnecessary time spent learning simple features instead of focusing on their sales performance.
Lack of affordance and visual cues: Basic actions, like drag-and-drop, weren’t visually indicated, which made interactions harder to discover. This led to user frustration and unnecessary time spent learning simple features instead of focusing on their sales performance.
Inconsistent navigation experience: the header and footer changed across the platform, and the navigation bar lacked interaction feedback. These inconsistencies broke orientation and slowed users down, ultimately increasing onboarding time and reducing engagement with key product areas.
Inconsistent navigation experience: the header and footer changed across the platform, and the navigation bar lacked interaction feedback. These inconsistencies broke orientation and slowed users down, ultimately increasing onboarding time and reducing engagement with key product areas.
Underutilized AI features: although AI was at the core of the product, its visibility and usability were low. The poor UX around those tools made them feel complex and intimidating, which directly impacted adoption rates and limited the perceived value of the platform’s main differentiator.
Underutilized AI features: although AI was at the core of the product, its visibility and usability were low. The poor UX around those tools made them feel complex and intimidating, which directly impacted adoption rates and limited the perceived value of the platform’s main differentiator.
Weak visual hierarchy: Information was displayed without clear prioritization, forcing users to scan through cluttered layouts to find what they needed. This reduced efficiency in daily workflows and created friction in moments where quick, confident decisions were crucial.
Weak visual hierarchy: Information was displayed without clear prioritization, forcing users to scan through cluttered layouts to find what they needed. This reduced efficiency in daily workflows and created friction in moments where quick, confident decisions were crucial.
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Visual Hierarchy
Visual Hierarchy
There's no clear separation between the two section, which makes it harder for users to know where to start and to visually organize the items on the screen. This could be improved by reducing the size of the left section (since the main actions can be accessed through icons) and giving more prominence to the text input area. Additionally, using colors to group related component, or visual dividers, can help reinforce the structure.
There's no clear separation between the two section, which makes it harder for users to know where to start and to visually organize the items on the screen. This could be improved by reducing the size of the left section (since the main actions can be accessed through icons) and giving more prominence to the text input area. Additionally, using colors to group related component, or visual dividers, can help reinforce the structure.
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Suggestions
Suggestions
We could add badges/small cards below the text input with suggestions of things the user can do with AI. These could also work as shortcuts for frequently used instructions.
We could add badges/small cards below the text input with suggestions of things the user can do with AI. These could also work as shortcuts for frequently used instructions.
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Affordance
Affordance
There is no visual cue indicating that components can be dragged and dropped. Since this is a fundamental action that can significantly impact the overall result, there needs to be clear and intuitive guidance about this possibility when the user first view the screen.
There is no visual cue indicating that components can be dragged and dropped. Since this is a fundamental action that can significantly impact the overall result, there needs to be clear and intuitive guidance about this possibility when the user first view the screen.
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Navigation usability
Navigation usability
The header and footer structure needs to be improved so that the ”Next” buttons consistently appears in a fixed and easily accessible position. Currently, in the other tabs, users need scroll to reach it, which affects the overall usability.
The header and footer structure needs to be improved so that the ”Next” buttons consistently appears in a fixed and easily accessible position. Currently, in the other tabs, users need scroll to reach it, which affects the overall usability.
Empowering sales through data
Empowering sales through data
With so much data being processed daily, sales teams need to cross-check information and access key insights to close deals. Striking the right balance between showing what’s necessary and surfacing it at the right moment is crucial.
Putting that principle at the heart of our solution, we redesigned tables and database views to reduce cognitive load, making it effortless for users to scan, filter, and compare records. Cleaner layouts ensure that the most important insights appear exactly when they are needed, helping teams act quickly and confidently.
With so much data being processed daily, sales teams need to cross-check information and access key insights to close deals. Striking the right balance between showing what’s necessary and surfacing it at the right moment is crucial.
Putting that principle at the heart of our solution, we redesigned tables and database views to reduce cognitive load, making it effortless for users to scan, filter, and compare records. Cleaner layouts ensure that the most important insights appear exactly when they are needed, helping teams act quickly and confidently.
Boosting AI adoption
Boosting AI adoption
AI features were central to the product, yet many users struggled to discover and trust them. Low visibility and inconsistent presentation made the tools feel complex and underused, limiting their impact. We redesigned how AI features are surfaced, making them intuitive, visually clear, and easy to understand without guidance.
By creating consistent interactions and emphasizing key functionalities, users could quickly grasp the value of each feature. This approach increased adoption, built confidence, and allowed sales teams to leverage AI to its full potential, achieving better results in less time.
AI features were central to the product, yet many users struggled to discover and trust them. Low visibility and inconsistent presentation made the tools feel complex and underused, limiting their impact. We redesigned how AI features are surfaced, making them intuitive, visually clear, and easy to understand without guidance.
By creating consistent interactions and emphasizing key functionalities, users could quickly grasp the value of each feature. This approach increased adoption, built confidence, and allowed sales teams to leverage AI to its full potential, achieving better results in less time.
AI as a real-time decision coach
AI as a real-time decision coach
For sales teams, the true value of AI goes far beyond lead generation. To help them act on data with confidence, we developed an AI coach that integrates seamlessly into their daily workflow, becoming a silent partner that offers guidance when it matters most.
As teams navigate calls, the AI listens, understands context, and surfaces the right cues, from tailored scripts to real-time feedback on tone and pacing. Instead of feeling like another tool, it acts as a mentor in the background, helping every sales rep communicate with clarity, adapt on the fly, and close each conversation with confidence.
For sales teams, the true value of AI goes far beyond lead generation. To help them act on data with confidence, we developed an AI coach that integrates seamlessly into their daily workflow, becoming a silent partner that offers guidance when it matters most.
As teams navigate calls, the AI listens, understands context, and surfaces the right cues, from tailored scripts to real-time feedback on tone and pacing. Instead of feeling like another tool, it acts as a mentor in the background, helping every sales rep communicate with clarity, adapt on the fly, and close each conversation with confidence.
Guided workflow
Guided workflow
With much of the work being optimized by AI, we wanted to ensure users could easily recognize the value being delivered and stay fully aware of what was happening.
We incorporated subtle micro-interactions across the product, including animations, visual cues, and contextual notifications. These small but meaningful details guide users naturally, creating a smooth, responsive experience that feels intuitive and effortless. The result is a product that helps users stay confident, focused, and in control while interacting with complex data and AI-driven features.
With much of the work being optimized by AI, we wanted to ensure users could easily recognize the value being delivered and stay fully aware of what was happening.
We incorporated subtle micro-interactions across the product, including animations, visual cues, and contextual notifications. These small but meaningful details guide users naturally, creating a smooth, responsive experience that feels intuitive and effortless. The result is a product that helps users stay confident, focused, and in control while interacting with complex data and AI-driven features.
04.
04.
Design System creation
Design System creation
To create a seamless and cohesive experience for users, we started by working with a pre-selected library chosen by FuseAI and customized all necessary components and guidelines. This approach not only supported the development team in working efficiently but also ensured that the unique brand identity was expressed consistently across every touchpoint, reinforcing trust, clarity, and recognition throughout the platform.
To create a seamless and cohesive experience for users, we started by working with a pre-selected library chosen by FuseAI and customized all necessary components and guidelines. This approach not only supported the development team in working efficiently but also ensured that the unique brand identity was expressed consistently across every touchpoint, reinforcing trust, clarity, and recognition throughout the platform.
Saurav, CEO
@here Just wanted to thank @Renan @Alana Patrícia @Pedro Borges @Artur Faria for all the great work on the Fuse platform and website! It's been awesome working with all of you and very happy to see everything come together so well over the last 3.5 months!
All our developers + @Imogen Low and myself are extremely excited to launch this next version of the company! The UI / UX has been improved drastically and it's a great foundation for us to continually build upon for many years to come! Have already starting to get some positive feedback, so hopefully have many new product launches ahead!
We help companies grow from zero to $100M by building transformative digital experiences through AI, UIUX design, and technology.
Saurav, CEO
@here Just wanted to thank @Renan @Alana Patrícia @Pedro Borges @Artur Faria for all the great work on the Fuse platform and website! It's been awesome working with all of you and very happy to see everything come together so well over the last 3.5 months!
All our developers + @Imogen Low and myself are extremely excited to launch this next version of the company! The UI / UX has been improved drastically and it's a great foundation for us to continually build upon for many years to come! Have already starting to get some positive feedback, so hopefully have many new product launches ahead!
We help companies grow from zero to $100M by building transformative digital experiences through AI, UIUX design, and technology.