Transforming B2B Complexity into Clear, Scalable Sales Engines
Transforming complex B2B platforms into intuitive, conversion-driven experiences that drive product clarity and sales efficiency through design and AI.
Product Design
Product Design
What we did
01.
Aligned Product Strategy with Business Goals for Scalable Growth
02.
Rebranded to Strengthen Market Differentiation and Trust
03.
Executed End-to-End Product Delivery
What we did
01.
Aligned Product Strategy with Business Goals for Scalable Growth
02.
Rebranded to Strengthen Market Differentiation and Trust
03.
Executed End-to-End Product Delivery
What we did
01.
Aligned Product Strategy with Business Goals for Scalable Growth
02.
Rebranded to Strengthen Market Differentiation and Trust
03.
Executed End-to-End Product Delivery
Overview
FuseAI is an AI-powered sales platform that integrates seamlessly with CRM systems to help teams generate leads, uncover insights, and make smarter, data-driven decisions. We partnered to redesign their platform, boosting AI adoption and delivering clear, actionable tools that accelerate deal closures and drive revenue growth.
Overview
FuseAI is an AI-powered sales platform that integrates seamlessly with CRM systems to help teams generate leads, uncover insights, and make smarter, data-driven decisions. We partnered to redesign their platform, boosting AI adoption and delivering clear, actionable tools that accelerate deal closures and drive revenue growth.
Overview
FuseAI is an AI-powered sales platform that integrates seamlessly with CRM systems to help teams generate leads, uncover insights, and make smarter, data-driven decisions. We partnered to redesign their platform, boosting AI adoption and delivering clear, actionable tools that accelerate deal closures and drive revenue growth.
01
Aligned Product Strategy with Business Goals for Scalable Growth
Collaborating directly with the CEO and PM, we sharpened product direction around clear business value. This tight alignment strengthened FuseAI’s market position, improved decision-making speed, and ensured the product evolved in ways that customers and investors immediately recognized as impactful.
01
Aligned Product Strategy with Business Goals for Scalable Growth
Collaborating directly with the CEO and PM, we sharpened product direction around clear business value. This tight alignment strengthened FuseAI’s market position, improved decision-making speed, and ensured the product evolved in ways that customers and investors immediately recognized as impactful.
01
Aligned Product Strategy with Business Goals for Scalable Growth
Collaborating directly with the CEO and PM, we sharpened product direction around clear business value. This tight alignment strengthened FuseAI’s market position, improved decision-making speed, and ensured the product evolved in ways that customers and investors immediately recognized as impactful.
Pain points
Low discoverability of key interactions: Basic actions, like drag-and-drop, weren’t visually indicated, which made interactions harder to discover. This led to user frustration and unnecessary time spent learning simple features instead of focusing on their sales performance.
Inconsistent navigation experience: Different header, footer, and sidebar behaviors created confusion and slowed users down, increasing onboarding time and reducing engagement in strategic product areas.
AI hidden behind complexity: AI features were difficult to find and intimidating to use, lowering adoption and diminishing the perceived value of FuseAI’s core differentiator.
Weak visual hierarchy: Cluttered layouts without clear prioritization forced users to hunt for information, introducing friction in workflows where speed and confidence are essential.
Pain points
Low discoverability of key interactions: Basic actions, like drag-and-drop, weren’t visually indicated, which made interactions harder to discover. This led to user frustration and unnecessary time spent learning simple features instead of focusing on their sales performance.
Inconsistent navigation experience: Different header, footer, and sidebar behaviors created confusion and slowed users down, increasing onboarding time and reducing engagement in strategic product areas.
AI hidden behind complexity: AI features were difficult to find and intimidating to use, lowering adoption and diminishing the perceived value of FuseAI’s core differentiator.
Weak visual hierarchy: Cluttered layouts without clear prioritization forced users to hunt for information, introducing friction in workflows where speed and confidence are essential.
Pain points
Low discoverability of key interactions: Basic actions, like drag-and-drop, weren’t visually indicated, which made interactions harder to discover. This led to user frustration and unnecessary time spent learning simple features instead of focusing on their sales performance.
Inconsistent navigation experience: Different header, footer, and sidebar behaviors created confusion and slowed users down, increasing onboarding time and reducing engagement in strategic product areas.
AI hidden behind complexity: AI features were difficult to find and intimidating to use, lowering adoption and diminishing the perceived value of FuseAI’s core differentiator.
Weak visual hierarchy: Cluttered layouts without clear prioritization forced users to hunt for information, introducing friction in workflows where speed and confidence are essential.
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Visual Hierarchy
Visual Hierarchy
There's no clear separation between the two section, which makes it harder for users to know where to start and to visually organize the items on the screen. This could be improved by reducing the size of the left section (since the main actions can be accessed through icons) and giving more prominence to the text input area. Additionally, using colors to group related component, or visual dividers, can help reinforce the structure.
There's no clear separation between the two section, which makes it harder for users to know where to start and to visually organize the items on the screen. This could be improved by reducing the size of the left section (since the main actions can be accessed through icons) and giving more prominence to the text input area. Additionally, using colors to group related component, or visual dividers, can help reinforce the structure.
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Suggestions
Suggestions
We could add badges/small cards below the text input with suggestions of things the user can do with AI. These could also work as shortcuts for frequently used instructions.
We could add badges/small cards below the text input with suggestions of things the user can do with AI. These could also work as shortcuts for frequently used instructions.
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Affordance
Affordance
There is no visual cue indicating that components can be dragged and dropped. Since this is a fundamental action that can significantly impact the overall result, there needs to be clear and intuitive guidance about this possibility when the user first view the screen.
There is no visual cue indicating that components can be dragged and dropped. Since this is a fundamental action that can significantly impact the overall result, there needs to be clear and intuitive guidance about this possibility when the user first view the screen.
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Navigation usability
Navigation usability
The header and footer structure needs to be improved so that the ”Next” buttons consistently appears in a fixed and easily accessible position. Currently, in the other tabs, users need scroll to reach it, which affects the overall usability.
The header and footer structure needs to be improved so that the ”Next” buttons consistently appears in a fixed and easily accessible position. Currently, in the other tabs, users need scroll to reach it, which affects the overall usability.
02
Rebranded to Strengthen Market Differentiation and Trust
We positioned FuseAI as a high-value, growth-oriented partner through a brand grounded in trust, clarity, and relevance.
The new identity captures FuseAI’s smart and fast nature, a logo inspired by ideas fusing into innovation and a visual system that balances tech precision with human warmth to boost confidence and stand out in the market.
02
Rebranded to Strengthen Market Differentiation and Trust
We positioned FuseAI as a high-value, growth-oriented partner through a brand grounded in trust, clarity, and relevance.
The new identity captures FuseAI’s smart and fast nature, a logo inspired by ideas fusing into innovation and a visual system that balances tech precision with human warmth to boost confidence and stand out in the market.
02
Rebranded to Strengthen Market Differentiation and Trust
We positioned FuseAI as a high-value, growth-oriented partner through a brand grounded in trust, clarity, and relevance.
The new identity captures FuseAI’s smart and fast nature, a logo inspired by ideas fusing into innovation and a visual system that balances tech precision with human warmth to boost confidence and stand out in the market.
On key
To align with FuseAI’s mission of helping sales teams reach their goals, we developed a voice and tone to sound confident yet approachable, turning data-driven insights into actionable and human communication.
With clearer messaging and a more approachable tone, users understand value faster and engage sooner, strengthening adoption, customer trust, and revenue opportunities.
On key
To align with FuseAI’s mission of helping sales teams reach their goals, we developed a voice and tone to sound confident yet approachable, turning data-driven insights into actionable and human communication.
With clearer messaging and a more approachable tone, users understand value faster and engage sooner, strengthening adoption, customer trust, and revenue opportunities.
On key
To align with FuseAI’s mission of helping sales teams reach their goals, we developed a voice and tone to sound confident yet approachable, turning data-driven insights into actionable and human communication.
With clearer messaging and a more approachable tone, users understand value faster and engage sooner, strengthening adoption, customer trust, and revenue opportunities.
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Full Name
Phone Number
Full Name
Phone Number
Full Name
Phone Number
1.
Setup your account
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Find quality leads
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Launch a campaign
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Identify high-intent
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5.
Engage your leads!
03
Executed End-to-End Product Delivery
Empowering sales through data
Sales teams move fast and every second spent searching is a deal delayed. We redesigned data views to surface the right insights at the right moment, reducing cognitive load and helping users act with confidence and speed.
Cleaner layouts, smarter scanning, and faster filtering turn information into action, unlocking higher efficiency and stronger deal outcomes.
03
Executed End-to-End Product Delivery
Empowering sales through data
Sales teams move fast and every second spent searching is a deal delayed. We redesigned data views to surface the right insights at the right moment, reducing cognitive load and helping users act with confidence and speed.
Cleaner layouts, smarter scanning, and faster filtering turn information into action, unlocking higher efficiency and stronger deal outcomes.
03
Executed End-to-End Product Delivery
Empowering sales through data
Sales teams move fast and every second spent searching is a deal delayed. We redesigned data views to surface the right insights at the right moment, reducing cognitive load and helping users act with confidence and speed.
Cleaner layouts, smarter scanning, and faster filtering turn information into action, unlocking higher efficiency and stronger deal outcomes.
Boosting AI adoption
We redesigned how AI capabilities show up across the platform, making them easy to find, simple to understand, and helpful from the first interaction.
Clear visibility and consistent patterns turned hesitation into confidence, increasing adoption and empowering sales teams to achieve better outcomes, faster.
Boosting AI adoption
We redesigned how AI capabilities show up across the platform, making them easy to find, simple to understand, and helpful from the first interaction.
Clear visibility and consistent patterns turned hesitation into confidence, increasing adoption and empowering sales teams to achieve better outcomes, faster.
Boosting AI adoption
We redesigned how AI capabilities show up across the platform, making them easy to find, simple to understand, and helpful from the first interaction.
Clear visibility and consistent patterns turned hesitation into confidence, increasing adoption and empowering sales teams to achieve better outcomes, faster.
AI as a real-time decision coach
For sales teams, the true value of AI goes far beyond lead generation. To help them act on data with confidence, we developed an AI coach that integrates seamlessly into their daily workflow, becoming a silent partner that offers guidance when it matters most.
As teams navigate calls, the AI listens, understands context, and surfaces the right cues, from tailored scripts to real-time feedback on tone and pacing. Instead of feeling like another tool, it acts as a mentor in the background, helping every sales rep communicate with clarity, adapt on the fly, and close each conversation with confidence.
AI as a real-time decision coach
For sales teams, the true value of AI goes far beyond lead generation. To help them act on data with confidence, we developed an AI coach that integrates seamlessly into their daily workflow, becoming a silent partner that offers guidance when it matters most.
As teams navigate calls, the AI listens, understands context, and surfaces the right cues, from tailored scripts to real-time feedback on tone and pacing. Instead of feeling like another tool, it acts as a mentor in the background, helping every sales rep communicate with clarity, adapt on the fly, and close each conversation with confidence.
AI as a real-time decision coach
For sales teams, the true value of AI goes far beyond lead generation. To help them act on data with confidence, we developed an AI coach that integrates seamlessly into their daily workflow, becoming a silent partner that offers guidance when it matters most.
As teams navigate calls, the AI listens, understands context, and surfaces the right cues, from tailored scripts to real-time feedback on tone and pacing. Instead of feeling like another tool, it acts as a mentor in the background, helping every sales rep communicate with clarity, adapt on the fly, and close each conversation with confidence.
Guided workflow
With much of the work being optimized by AI, we wanted to ensure users could easily recognize the value being delivered and stay fully aware of what was happening.
We incorporated subtle micro-interactions across the product, including animations, visual cues, and contextual notifications. These small but meaningful details guide users naturally, creating a smooth, responsive experience that feels intuitive and effortless. The result is a product that helps users stay confident, focused, and in control while interacting with complex data and AI-driven features.
Guided workflow
With much of the work being optimized by AI, we wanted to ensure users could easily recognize the value being delivered and stay fully aware of what was happening.
We incorporated subtle micro-interactions across the product, including animations, visual cues, and contextual notifications. These small but meaningful details guide users naturally, creating a smooth, responsive experience that feels intuitive and effortless. The result is a product that helps users stay confident, focused, and in control while interacting with complex data and AI-driven features.
Guided workflow
With much of the work being optimized by AI, we wanted to ensure users could easily recognize the value being delivered and stay fully aware of what was happening.
We incorporated subtle micro-interactions across the product, including animations, visual cues, and contextual notifications. These small but meaningful details guide users naturally, creating a smooth, responsive experience that feels intuitive and effortless. The result is a product that helps users stay confident, focused, and in control while interacting with complex data and AI-driven features.
Saurav, CEO
@here Just wanted to thank @Renan @Alana Patrícia @Pedro Borges @Artur Faria for all the great work on the Fuse platform and website! It's been awesome working with all of you and very happy to see everything come together so well over the last 3.5 months!
All our developers + @Imogen Low and myself are extremely excited to launch this next version of the company! The UI / UX has been improved drastically and it's a great foundation for us to continually build upon for many years to come! Have already starting to get some positive feedback, so hopefully have many new product launches ahead!
We help companies grow from zero to $100M by building transformative digital experiences through AI, UIUX design, and technology.
Transforming complex B2B platforms into intuitive, conversion-driven experiences that drive product clarity and sales efficiency through design and AI.
