Rebranding a Vision and Bringing It to Market
A human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems
Product Design
Overview
Perle AI is a human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems. It supports multimodal data collection, annotation, and evaluation, ensuring reliable model training.
Their crypto-native extension, Perle Labs, takes this a step further by using blockchain to reward human contributors, ensuring every piece of input is both valued and verifiable.
Our challenge was to translate this vision into a brand and experience that reflect the balance between human intelligence and cutting-edge technology.
Overview
Perle AI is a human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems. It supports multimodal data collection, annotation, and evaluation, ensuring reliable model training.
Their crypto-native extension, Perle Labs, takes this a step further by using blockchain to reward human contributors, ensuring every piece of input is both valued and verifiable.
Our challenge was to translate this vision into a brand and experience that reflect the balance between human intelligence and cutting-edge technology.
Overview
Perle AI is a human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems. It supports multimodal data collection, annotation, and evaluation, ensuring reliable model training.
Their crypto-native extension, Perle Labs, takes this a step further by using blockchain to reward human contributors, ensuring every piece of input is both valued and verifiable.
Our challenge was to translate this vision into a brand and experience that reflect the balance between human intelligence and cutting-edge technology.
What we did
01.
Strengthened brand positioning
02.
A sharper web presence that turns discovery into qualified pipeline
03.
High-impact brand presence across all touchpoints
What we did
01.
Strengthened brand positioning
02.
A sharper web presence that turns discovery into qualified pipeline
03.
High-impact brand presence across all touchpoints
What we did
01.
Strengthened brand positioning
02.
A sharper web presence that turns discovery into qualified pipeline
03.
High-impact brand presence across all touchpoints
01
Strengthened brand positioning
As Perle AI stepped into the world of crypto, the brand was ready for a new chapter, one that went beyond data labs and algorithms. To separate its mission of building intelligent systems from the growing movement of human-powered labeling, the team created Perle Labs — a space where contributors could take part in AI development and be rewarded through blockchain.
We helped turn this transformation into a visual identity that feels alive and human at its core — open enough to invite participation, and structured enough to earn trust. The result reflects a new kind of intelligence: one built not in isolation, but in collaboration, where humans and AI grow side by side, and every contribution becomes part of something greater.
01
Strengthened brand positioning
As Perle AI stepped into the world of crypto, the brand was ready for a new chapter, one that went beyond data labs and algorithms. To separate its mission of building intelligent systems from the growing movement of human-powered labeling, the team created Perle Labs — a space where contributors could take part in AI development and be rewarded through blockchain.
We helped turn this transformation into a visual identity that feels alive and human at its core — open enough to invite participation, and structured enough to earn trust. The result reflects a new kind of intelligence: one built not in isolation, but in collaboration, where humans and AI grow side by side, and every contribution becomes part of something greater.
01
Strengthened brand positioning
As Perle AI stepped into the world of crypto, the brand was ready for a new chapter, one that went beyond data labs and algorithms. To separate its mission of building intelligent systems from the growing movement of human-powered labeling, the team created Perle Labs — a space where contributors could take part in AI development and be rewarded through blockchain.
We helped turn this transformation into a visual identity that feels alive and human at its core — open enough to invite participation, and structured enough to earn trust. The result reflects a new kind of intelligence: one built not in isolation, but in collaboration, where humans and AI grow side by side, and every contribution becomes part of something greater.
Research
To begin, we built a mood board inspired by the crypto world, exploring visual references that could bridge technology, trust, and community. A new typeface was chosen to align with this evolving narrative, setting the tone for a refreshed identity.
Research
To begin, we built a mood board inspired by the crypto world, exploring visual references that could bridge technology, trust, and community. A new typeface was chosen to align with this evolving narrative, setting the tone for a refreshed identity.
Research
To begin, we built a mood board inspired by the crypto world, exploring visual references that could bridge technology, trust, and community. A new typeface was chosen to align with this evolving narrative, setting the tone for a refreshed identity.
Rebrand
From there, a distinct visual language emerged: gradients and glossy 3D elements paired with touches of glassmorphism, blending the cool precision of the “lab” (blue) with the warmth and energy of “Perle” (orange).
Rebrand
From there, a distinct visual language emerged: gradients and glossy 3D elements paired with touches of glassmorphism, blending the cool precision of the “lab” (blue) with the warmth and energy of “Perle” (orange).
Rebrand
From there, a distinct visual language emerged: gradients and glossy 3D elements paired with touches of glassmorphism, blending the cool precision of the “lab” (blue) with the warmth and energy of “Perle” (orange).
02
A sharper web presence that turns discovery into qualified pipeline
Website
The next step was bringing this new identity to life on Perle Labs website. Here, the challenge was clear: the product itself couldn’t be fully revealed. Instead of showing everything, we focused on what could be felt, selecting key features and interactions that best conveyed Perle’s value and intelligence.
02
A sharper web presence that turns discovery into qualified pipeline
Website
The next step was bringing this new identity to life on Perle Labs website. Here, the challenge was clear: the product itself couldn’t be fully revealed. Instead of showing everything, we focused on what could be felt, selecting key features and interactions that best conveyed Perle’s value and intelligence.
02
A sharper web presence that turns discovery into qualified pipeline
Website
The next step was bringing this new identity to life on Perle Labs website. Here, the challenge was clear: the product itself couldn’t be fully revealed. Instead of showing everything, we focused on what could be felt, selecting key features and interactions that best conveyed Perle’s value and intelligence.
Landing Pages (Perle AI)
Back to Perle AI itself, we created landing pages were created to ensure continued engagement beyond an event. One of them focused on maintaining communication with the audience who attended the presentation and the other with those who couldn’t join, offering a seamless user experience tailored to each group’s journey.
Another landing page was developed for a white paper created in collaboration with a partner company. This required building two distinct versions for each brand’s website, balancing consistency within different visual identities while delivering a unified message.
Landing Pages (Perle AI)
Back to Perle AI itself, we created landing pages were created to ensure continued engagement beyond an event. One of them focused on maintaining communication with the audience who attended the presentation and the other with those who couldn’t join, offering a seamless user experience tailored to each group’s journey.
Another landing page was developed for a white paper created in collaboration with a partner company. This required building two distinct versions for each brand’s website, balancing consistency within different visual identities while delivering a unified message.
Landing Pages (Perle AI)
Back to Perle AI itself, we created landing pages were created to ensure continued engagement beyond an event. One of them focused on maintaining communication with the audience who attended the presentation and the other with those who couldn’t join, offering a seamless user experience tailored to each group’s journey.
Another landing page was developed for a white paper created in collaboration with a partner company. This required building two distinct versions for each brand’s website, balancing consistency within different visual identities while delivering a unified message.
03
High-impact brand presence across all touchpoints
Ads
A series of ads were designed in different social media formats to showcase the strengths of both Perle AI and Perle Labs. Some highlighted how the solution improves efficiency and simplifies everyday tasks, while others announced event calendars and new partnerships. Each piece was tailored to its platform, respecting the individuality of each brand — two separate identities, each with its own tone, purpose, and visual language.
03
High-impact brand presence across all touchpoints
Ads
A series of ads were designed in different social media formats to showcase the strengths of both Perle AI and Perle Labs. Some highlighted how the solution improves efficiency and simplifies everyday tasks, while others announced event calendars and new partnerships. Each piece was tailored to its platform, respecting the individuality of each brand — two separate identities, each with its own tone, purpose, and visual language.
03
High-impact brand presence across all touchpoints
Ads
A series of ads were designed in different social media formats to showcase the strengths of both Perle AI and Perle Labs. Some highlighted how the solution improves efficiency and simplifies everyday tasks, while others announced event calendars and new partnerships. Each piece was tailored to its platform, respecting the individuality of each brand — two separate identities, each with its own tone, purpose, and visual language.
Decks
We created visually engaging pitch decks that followed the Perle AI’s brand guidelines. The main challenges were making the information easy to digest for the audience, maintaining a strong visual rhythm, and delivering within demanding timelines.
The final materials supported the company’s participation in investor-focused events, helping to clearly communicate its value proposition and strengthen its presence among potential partners.
Decks
We created visually engaging pitch decks that followed the Perle AI’s brand guidelines. The main challenges were making the information easy to digest for the audience, maintaining a strong visual rhythm, and delivering within demanding timelines.
The final materials supported the company’s participation in investor-focused events, helping to clearly communicate its value proposition and strengthen its presence among potential partners.
Decks
We created visually engaging pitch decks that followed the Perle AI’s brand guidelines. The main challenges were making the information easy to digest for the audience, maintaining a strong visual rhythm, and delivering within demanding timelines.
The final materials supported the company’s participation in investor-focused events, helping to clearly communicate its value proposition and strengthen its presence among potential partners.
White Paper
Each white paper was designed to present scientific data in a clear and engaging way. The goal was to convey reliability and robustness while keeping the content accessible, ensuring the reader could grasp insights without feeling overwhelmed.
White Paper
Each white paper was designed to present scientific data in a clear and engaging way. The goal was to convey reliability and robustness while keeping the content accessible, ensuring the reader could grasp insights without feeling overwhelmed.
White Paper
Each white paper was designed to present scientific data in a clear and engaging way. The goal was to convey reliability and robustness while keeping the content accessible, ensuring the reader could grasp insights without feeling overwhelmed.
Physical Materials
Banners, stickers, and t-shirts were designed to engage audiences at on-site events, aiming to build a strong sense of community through everyday-use items.
Physical Materials
Banners, stickers, and t-shirts were designed to engage audiences at on-site events, aiming to build a strong sense of community through everyday-use items.
Physical Materials
Banners, stickers, and t-shirts were designed to engage audiences at on-site events, aiming to build a strong sense of community through everyday-use items.
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A human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems
A human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems