Uitify

Client

Onbrand

Product

Website

Onbrand is a cloud-based Product Lifecycle Management (PLM) and project management solution designed for the fashion and apparel industries. It offers features such as centralized product and materials libraries, tech pack management, collection planning, sample management, and collaboration tools to streamline product development and enhance team efficiency.

Project

Overview

Project

Overview

The company’s mission is to revolutionize product lifecycle management. As a fast-paced SaaS company, it is built on the foundation of efficiency, innovation, and a sense of fun.

Goal

Redesign the screens with a modern visual that emphasizes brand identity and enhances the user experience by carefully considering the goals and business rules, allowing us to refine all flows and identify what should be retained and what needs to be adjusted.

The Market Opportunity

In the fast-evolving fashion industry, the market opportunity for cloud-based tech pack solutions like Onbrand is significant. As fashion startups and designers increasingly seek efficiency and quality, the demand for streamlined processes that facilitate collaboration and innovation is on the rise.

By automating manual tasks and enhancing communication, these platforms can help brands reduce production timelines and improve consistency, addressing a critical pain point in the market.

The shift towards digital tools presents a unique opportunity for businesses to differentiate themselves and drive growth, making the adoption of advanced tech pack systems not just beneficial, but essential for success in today’s competitive landscape.

Benchmarking

Both vertical and horizontal competitors were analyzed to identify common patterns within the product landscape, recognizing that a degree of familiarity can positively impact user experience. This analysis highlighted potential pain points and opportunities for improvement in the Onbrand product. Additionally, insights gained from competitor evaluation guided the product team in navigating complex flows that are limited by available information, ensuring we take the right direction moving forward.

Nunito

Medium

Semi Bold

Nunito

Medium

Semi Bold

Style

Text xl

Text lg

Text md

Text sm

Nunito Regular

20/30

18/28

16/24

14/20

#7042FF

#000000

#EDE7FF

#4A2E9E

Solution

We began by analyzing all the wireframes provided by the client, identifying pain points they highlighted and areas that were not yet mapped out. With a comprehensive briefing on how the wireframes interconnected, we gained insights into the overall flow, allowing us to pinpoint potential enhancements to improve the user experience.

The visual layout was upgraded to a more modern design that aligns with the brand identity and core values, incorporating best practices to ensure optimal usability. Numerous elements of the initial product were modified to create a more intuitive and user-friendly flow, guided by consultations with advisors and potential users, which helped us steer in the right direction.

The product is continuously evolving, with the primary goal of ensuring that users can easily understand and trust the information presented.

Solution

The product is continuously evolving, with the primary goal of ensuring that users can easily understand and trust the information presented.

Solution

The product is continuously evolving, with the primary goal of ensuring that users can easily understand and trust the information presented.

Before

After

Through a thoughtful blend of design, development, and optimization, we delivered a site that meets the needs of the industry.

Website Design

From concept to deployment, we created a website that embodies the client’s brand while prioritizing usability and scalability.

Let's chat

Let's chat

All Cases

All Cases