Client
Traktive
Traktive
Product
Branding
Graphic Design
Traktive is an AI-powered platform that streamline rail logistics operations. It serves small to medium rail shippers and larger enterprises needing visibility and efficiency improvements in rail operations.
Traktive is an AI-powered platform that streamline rail logistics operations. It serves small to medium rail shippers and larger enterprises needing visibility and efficiency improvements in rail operations.
Client
Traktive
Product
Branding
Graphic Design
Traktive is an AI-powered platform that streamline rail logistics operations. It serves small to medium rail shippers and larger enterprises needing visibility and efficiency improvements in rail operations.
Our role
We were responsible for designing the MVP concept from the ground up, as well as providing a custom asset library to support the project's requirements and build a customized user experience for their ideal customer profile.
We were responsible for designing the MVP concept from the ground up, as well as providing a custom asset library to support the project's requirements and build a customized user experience for their ideal customer profile.
Challenge
Simplifying data complexity and analysis from large datasets to provide actionable insights for teams without sophisticated softwares or tools. Create a easy to use, friendly solutions to drive adoptions from a conservative industry. Provide a powerful solution for preventing and resolving demurrage fees, a persistent problem rail logistics.
Simplifying data complexity and analysis from large datasets to provide actionable insights for teams without sophisticated softwares or tools. Create a easy to use, friendly solutions to drive adoptions from a conservative industry. Provide a powerful solution for preventing and resolving demurrage fees, a persistent problem rail logistics.
Project
Overview
Project
Overview
Solution
Solution
AI-powered dashboard that reveal trends, patterns, and optimization opportunities with real-time updates that highlight areas for cost savings and operational efficiencies.
AI-powered dashboard that reveal trends, patterns, and optimization opportunities with real-time updates that highlight areas for cost savings and operational efficiencies.
Demurrage protection alerts to identify high-risk shipments prone to demurrage charges and provide recommendations to mitigate these costs in advance.
Demurrage protection alerts to identify high-risk shipments prone to demurrage charges and provide recommendations to mitigate these costs in advance.
Accurate railcar tracking, reducing delays, ensuring optimal asset utilization, and providing insights into fleet usage that improve allocation, minimize idle time, and avoid unnecessary leasing expenses.
Accurate railcar tracking, reducing delays, ensuring optimal asset utilization, and providing insights into fleet usage that improve allocation, minimize idle time, and avoid unnecessary leasing expenses.
Real-time shipment tracking provides accurate location updates, while proactive notifications provide early warning of potential delays, enabling preemptive action and seamless status sharing with customers to improve communication and transparency.
Real-time shipment tracking provides accurate location updates, while proactive notifications provide early warning of potential delays, enabling preemptive action and seamless status sharing with customers to improve communication and transparency.
Ag
Ag
Typography
Ag
Inter
Regular
Semi Bold
Bold
Text xl
Text lg
Text md
Text sm
Inter Regular
Inter Regular
Inter Regular
Inter Regular
20/30
18/28
16/24
14/20
Color palette
Primary
Neutrals
Iconography
Result
Result
Following the launch of the MVP, the company secured $1.5 million in funding in a competitive pre-seed round. This funding demonstrates investor confidence in the product and the vision we have created together.
Following the launch of the MVP, the company secured $1.5 million in funding in a competitive pre-seed round. This funding demonstrates investor confidence in the product and the vision we have created together.
Graphic
Design
Graphic
Design
A creative and impactful graphic design created to reflect the brand's identity and effectively communicate the message.
A creative and impactful graphic design created to reflect the brand's identity and effectively communicate the message.
Website Design
Website Design
From concept to deployment, we created a website that embodies the client’s brand while prioritizing usability and scalability.
From concept to deployment, we created a website that embodies the client’s brand while prioritizing usability and scalability.
